- Email Marketing: There are two types of marketing by emails 1) Permission based marketing: Send an introductory email asking for permission to send email marketing. If I respond "Okay", then you may proceed. 2) Forgiveness based marketing: Spammer just goes ahead and blasts me with spam, offering a link to unsubscribe. Why is it my responsibility to unsubscribe from emails that I never subscribed to? Don't assume that your email "got lost". I received it. It's just a waste of my time to respond. I never buy spammed products.
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