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Provide Insights to Management In Consumer Goods Domain

AtliQ Hardware's is a consumer goods electronics company having operations in various countries.

Domain : Consumer Goods Function : Sales

Problem Statement

AtliQ's business is growing rapidly and they still rely on excel files for data analytics. Excel files are hard to consume and not effective in generating insights. Also due to the lack of effective analytics the company faced a major loss in Latin America.

Task :

As a data analyst, perform the following tasks

  • Get P & L statements for any customer / product / country or aggregation over any time period.
  • Get forecast accuracy, net error and risk profile for product, segment, category, customer etc..
  • A top level dashboard for executives consolidating top insights from all dimensions of business.

Tech Stacks :

  • SQL
  • PowerBI Desktop
  • Excel
  • Dax Language

Data Model

👉 Data modeling plays a vital role and is considered as the basement of report. All the visuals will be build upon the data model

👉 In this project, we have followed Snowfall data modeling method

2023-05-31T12_47_13

Finance View

2023-05-31T12_14_43

Sales View

2023-05-31T12_17_35

Marketing View

2023-05-31T12_18_51

Supply Chain View

2023-05-31T12_19_45

Executive View

2023-05-31T12_20_44

Understanding business P & L Statements :

👉 Gross price

👉 Pre-invoice deductions

👉 Post-Invoice deductions

👉 Net Invoice sale

👉 Gross Margin

👉 Net sales

👉 Net profit

👉 COGS- Cost of goods sold

PowerBI techniques Learnt :

🔥 What are all the questions should be asked before staring the project

🔥 Creating calculated columns

🔥 Creating measure using DAX language

🔥 Data modeling

🔥 Using Bookmarks to switch between two visuals

🔥 Page navigation with buttons

🔥 Using KPI indicators

🔥 Conditional formatting the values in visuals using icons or background color

🔥 Data validation techniques

🔥 PowerBI services

🔥 Publishing reports to PowerBI services

🔥 Setting up personal gateway to set up the auto refresh of data

🔥 Collaboration, workspace, access permissions in PowerBi services

GitHub :

🔥 Uploading Large size files using GitHub LFS

🔥 Tracking the particular type of file extensions for LFS