diff --git a/README.md b/README.md
index aee298d..a3e4b8b 100644
--- a/README.md
+++ b/README.md
@@ -49,9 +49,6 @@ const options = {
   },
   closeOnExit: true,
   closeOnSuccess: true,
-  embeddedContentStyles: {
-    target: '#target-area',
-  },
   onExit: () => {
     alert('On Exit');
   },
diff --git a/src/onramp/initOnRamp.ts b/src/onramp/initOnRamp.ts
index a05b2af..c425f18 100644
--- a/src/onramp/initOnRamp.ts
+++ b/src/onramp/initOnRamp.ts
@@ -12,7 +12,7 @@ export type InitOnRampCallback = {
 
 export const initOnRamp = (
   {
-    experienceLoggedIn = 'embedded', // default experience type
+    experienceLoggedIn = 'popup', // default experience type
     widgetParameters,
     ...options
   }: InitOnRampParams,
diff --git a/src/types/widget.ts b/src/types/widget.ts
index 9850deb..7f934b8 100644
--- a/src/types/widget.ts
+++ b/src/types/widget.ts
@@ -4,18 +4,10 @@ export type WidgetType = 'buy' | 'checkout';
 
 export type IntegrationType = 'direct' | 'secure_standalone';
 
-export type Experience = 'embedded' | 'popup' | 'new_tab';
+export type Experience = 'popup' | 'new_tab';
 
 export type Theme = 'light' | 'dark';
 
-export type EmbeddedContentStyles = {
-  target?: string;
-  width?: string;
-  height?: string;
-  position?: string;
-  top?: string;
-};
-
 export type CBPayExperienceOptions<T> = {
   widgetParameters: T;
   target?: string;
@@ -29,7 +21,6 @@ export type CBPayExperienceOptions<T> = {
   onRequestedUrl?: (url: string) => void;
   closeOnExit?: boolean;
   closeOnSuccess?: boolean;
-  embeddedContentStyles?: EmbeddedContentStyles;
   experienceLoggedIn?: Experience;
   experienceLoggedOut?: Experience;
 };
diff --git a/src/utils/CBPayInstance.ts b/src/utils/CBPayInstance.ts
index 15ec3b5..4c4afa1 100644
--- a/src/utils/CBPayInstance.ts
+++ b/src/utils/CBPayInstance.ts
@@ -52,7 +52,6 @@ export class CBPayInstance implements CBPayInstanceType {
       widget,
       experienceLoggedIn,
       experienceLoggedOut,
-      embeddedContentStyles,
       onExit,
       onSuccess,
       onEvent,
@@ -65,7 +64,6 @@ export class CBPayInstance implements CBPayInstanceType {
       path: widgetRoutes[widget],
       experienceLoggedIn,
       experienceLoggedOut,
-      embeddedContentStyles,
       onExit: () => {
         onExit?.();
         if (closeOnExit) {
diff --git a/src/utils/CoinbasePixel.test.ts b/src/utils/CoinbasePixel.test.ts
index ca3d00a..8ca6aac 100644
--- a/src/utils/CoinbasePixel.test.ts
+++ b/src/utils/CoinbasePixel.test.ts
@@ -3,8 +3,8 @@ import {
   PIXEL_ID,
   CoinbasePixelConstructorParams,
   OpenExperienceOptions,
+  popupWindowFeatures,
 } from './CoinbasePixel';
-import { EMBEDDED_IFRAME_ID } from './createEmbeddedContent';
 
 import { broadcastPostMessage, onBroadcastedPostMessage } from './postMessage';
 
@@ -25,13 +25,14 @@ describe('CoinbasePixel', () => {
   };
   const defaultOpenOptions: OpenExperienceOptions = {
     path: '/buy',
-    experienceLoggedIn: 'embedded',
+    experienceLoggedIn: 'popup',
   };
 
   beforeEach(() => {
     mockOnReady = jest.fn();
     mockOnFallbackOpen = jest.fn();
     mockUnsubCallback = jest.fn();
+    (window.open as jest.Mock).mockReset();
     (onBroadcastedPostMessage as jest.Mock).mockReturnValue(mockUnsubCallback);
     defaultArgs = {
       appId: 'test',
@@ -43,7 +44,6 @@ describe('CoinbasePixel', () => {
 
   afterEach(() => {
     document.getElementById(PIXEL_ID)?.remove();
-    document.getElementById(EMBEDDED_IFRAME_ID)?.remove();
     // @ts-expect-error - test
     window.chrome = undefined;
     jest.resetAllMocks();
@@ -154,7 +154,11 @@ describe('CoinbasePixel', () => {
 
     pixel.openExperience(defaultOpenOptions);
 
-    expect(document.querySelector(`iframe#${EMBEDDED_IFRAME_ID}`)).toBeTruthy();
+    expect(window.open).toHaveBeenCalledWith(
+      'https://pay.coinbase.com/buy?appId=test&type=secure_standalone&nonce=mock-nonce',
+      'Coinbase',
+      popupWindowFeatures,
+    );
   });
 
   it('should handle openExperience when pixel has status "loading"', () => {
@@ -163,7 +167,7 @@ describe('CoinbasePixel', () => {
     expect(instance.state).toEqual('loading');
     instance.openExperience(defaultOpenOptions);
 
-    expect(document.querySelector(`iframe#${EMBEDDED_IFRAME_ID}`)).toBeFalsy();
+    expect(window.open).not.toHaveBeenCalled();
   });
 
   it('should handle openExperience when pixel has status "waiting_for_response"', () => {
@@ -173,7 +177,7 @@ describe('CoinbasePixel', () => {
     instance.openExperience(defaultOpenOptions);
 
     expect(instance.queuedOpenOptions).toBeFalsy();
-    expect(document.querySelector(`iframe#${EMBEDDED_IFRAME_ID}`)).toBeFalsy();
+    expect(window.open).not.toHaveBeenCalled();
   });
 
   it('should handle openExperience when pixel has status "failed"', () => {
@@ -183,7 +187,7 @@ describe('CoinbasePixel', () => {
     instance.openExperience(defaultOpenOptions);
 
     expect(instance.queuedOpenOptions).toBeFalsy();
-    expect(document.querySelector(`iframe#${EMBEDDED_IFRAME_ID}`)).toBeFalsy();
+    expect(window.open).not.toHaveBeenCalled();
   });
 
   it('should handle openExperience with no preloaded nonce', () => {
@@ -195,22 +199,7 @@ describe('CoinbasePixel', () => {
       'Attempted to open CB Pay experience without nonce',
     );
 
-    expect(document.querySelector(`iframe#${EMBEDDED_IFRAME_ID}`)).toBeFalsy();
-  });
-
-  it('should handle opening the embedded experience when logged out', () => {
-    const instance = createUntypedPixel(defaultArgs);
-
-    mockPixelReady(false);
-    mockOnAppParamsNonce('mock-nonce');
-    instance.openExperience(defaultOpenOptions);
-
-    expect(window.open).toHaveBeenCalledWith(
-      'https://pay.coinbase.com/signin?appId=test&type=direct',
-      'Coinbase',
-      'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, height=730,width=460',
-    );
-    expect(findMockedListeners('signin_success')).toHaveLength(1);
+    expect(window.open).not.toHaveBeenCalled();
   });
 
   it('should handle opening the popup experience in chrome extensions', () => {
@@ -271,7 +260,7 @@ describe('CoinbasePixel', () => {
     expect(window.open).toHaveBeenCalledWith(
       'https://pay.coinbase.com/buy?appId=test&type=secure_standalone&nonce=mock-nonce',
       'Coinbase',
-      'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, height=730,width=460',
+      popupWindowFeatures,
     );
   });
 
@@ -358,7 +347,3 @@ function mockOnAppParamsNonce(nonce: string) {
     call[1].onMessage({ nonce });
   });
 }
-
-function findMockedListeners(message: string) {
-  return (onBroadcastedPostMessage as jest.Mock).mock.calls.filter(([m]) => m === message);
-}
diff --git a/src/utils/CoinbasePixel.ts b/src/utils/CoinbasePixel.ts
index e0199df..22f6ab7 100644
--- a/src/utils/CoinbasePixel.ts
+++ b/src/utils/CoinbasePixel.ts
@@ -1,6 +1,5 @@
 import { DEFAULT_HOST } from '../config';
-import { EmbeddedContentStyles, Experience, Theme } from 'types/widget';
-import { createEmbeddedContent, EMBEDDED_IFRAME_ID } from './createEmbeddedContent';
+import { Experience, Theme } from 'types/widget';
 import { JsonObject } from 'types/JsonTypes';
 import { broadcastPostMessage, onBroadcastedPostMessage } from './postMessage';
 import { EventMetadata } from 'types/events';
@@ -44,9 +43,21 @@ export type OpenExperienceOptions = {
   path: string;
   experienceLoggedIn: Experience;
   experienceLoggedOut?: Experience;
-  embeddedContentStyles?: EmbeddedContentStyles;
 } & ExperienceListeners;
 
+export const popupWindowFeatures = [
+  'copyhistory=no',
+  'directories=no',
+  'location=no',
+  'menubar=no',
+  'resizable=no',
+  'scrollbars=no',
+  'status=no',
+  'toolbar=no',
+  `height=${PopupSizes.signin.height}`,
+  `width=${PopupSizes.signin.width}`,
+].join(', ');
+
 export class CoinbasePixel {
   /**
    * Tracks the loading state of the embedded pixel
@@ -71,6 +82,7 @@ export class CoinbasePixel {
   private onReadyCallback: CoinbasePixelConstructorParams['onReady'];
   private onFallbackOpen: CoinbasePixelConstructorParams['onFallbackOpen'];
   private theme: Theme | null | undefined;
+  private widgetWindow: Window | null;
 
   public isLoggedIn = false;
 
@@ -90,6 +102,7 @@ export class CoinbasePixel {
     this.onFallbackOpen = onFallbackOpen;
     this.debug = debug || false;
     this.theme = theme;
+    this.widgetWindow = null;
 
     this.addPixelReadyListener();
     this.addErrorListener();
@@ -132,7 +145,7 @@ export class CoinbasePixel {
 
     this.setupExperienceListeners(options);
 
-    const { path, experienceLoggedIn, experienceLoggedOut, embeddedContentStyles } = options;
+    const { path, experienceLoggedIn, experienceLoggedOut } = options;
 
     const widgetUrl = new URL(`${this.host}${path}`);
     widgetUrl.searchParams.append('appId', this.appId);
@@ -151,23 +164,7 @@ export class CoinbasePixel {
 
     this.log('Opening experience', { experience, isLoggedIn: this.isLoggedIn });
 
-    if (experience === 'embedded') {
-      const openEmbeddedExperience = () => {
-        const embedded = createEmbeddedContent({ url, ...embeddedContentStyles });
-        if (embeddedContentStyles?.target) {
-          document.querySelector(embeddedContentStyles?.target)?.replaceChildren(embedded);
-        } else {
-          document.body.appendChild(embedded);
-        }
-      };
-
-      if (!this.isLoggedIn) {
-        // Embedded experience opens popup for signin
-        this.startDirectSignin(openEmbeddedExperience);
-      } else {
-        openEmbeddedExperience();
-      }
-    } else if (experience === 'popup' && window.chrome?.windows?.create) {
+    if (experience === 'popup' && window.chrome?.windows?.create) {
       void window.chrome.windows.create(
         {
           url,
@@ -195,7 +192,7 @@ export class CoinbasePixel {
     } else if (experience === 'new_tab' && window.chrome?.tabs?.create) {
       void window.chrome.tabs.create({ url });
     } else {
-      openWindow(url, experience);
+      this.widgetWindow = openWindow(url, experience);
     }
 
     // For users who exit the experience and want to re-enter, we need a fresh nonce to use.
@@ -209,7 +206,8 @@ export class CoinbasePixel {
   };
 
   public endExperience = (): void => {
-    document.getElementById(EMBEDDED_IFRAME_ID)?.remove();
+    this.widgetWindow?.close();
+    this.widgetWindow = null;
   };
 
   public destroy = (): void => {
@@ -394,11 +392,5 @@ function createPixel({ host, appId }: { host: string; appId: string }) {
 }
 
 function openWindow(url: string, experience: Experience) {
-  return window.open(
-    url,
-    'Coinbase',
-    experience === 'popup'
-      ? `toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, height=${PopupSizes.signin.height},width=${PopupSizes.signin.width}`
-      : undefined,
-  );
+  return window.open(url, 'Coinbase', experience === 'popup' ? popupWindowFeatures : undefined);
 }
diff --git a/src/utils/createEmbeddedContent.test.ts b/src/utils/createEmbeddedContent.test.ts
deleted file mode 100644
index 077c099..0000000
--- a/src/utils/createEmbeddedContent.test.ts
+++ /dev/null
@@ -1,46 +0,0 @@
-import { createEmbeddedContent, EMBEDDED_IFRAME_ID } from './createEmbeddedContent';
-
-describe('createEmbeddedContent', () => {
-  it('creates iframe with given URL', () => {
-    const iframe = createEmbeddedContent({ url: TEST_URL });
-    expect(iframe.src).toMatch(TEST_URL);
-  });
-
-  it('gives the iframe a fixed ID', () => {
-    const iframe = createEmbeddedContent({ url: TEST_URL });
-    expect(iframe.id).toBe(EMBEDDED_IFRAME_ID);
-  });
-
-  it('should have default styles (full screen)', () => {
-    const iframe = createEmbeddedContent({ url: TEST_URL });
-
-    const { width, height, position, top, border, borderWidth } = iframe.style;
-    expect(width).toBe('100%');
-    expect(height).toBe('100%');
-    expect(position).toBe('fixed');
-    expect(top).toBe('0px');
-    expect(border).toBe('0px');
-    expect(borderWidth).toBe('0px');
-  });
-
-  it('allows overriding of some key style properties', () => {
-    const iframe = createEmbeddedContent({
-      url: TEST_URL,
-      width: '50px',
-      height: '30vh',
-      position: 'absolute',
-      top: '18px',
-    });
-
-    const { width, height, position, top, border, borderWidth } = iframe.style;
-    expect(width).toBe('50px');
-    expect(height).toBe('30vh');
-    expect(position).toBe('absolute');
-    expect(top).toBe('18px');
-    // Border should not be changed
-    expect(border).toBe('0px');
-    expect(borderWidth).toBe('0px');
-  });
-});
-
-const TEST_URL = 'https://foo.bar';
diff --git a/src/utils/createEmbeddedContent.ts b/src/utils/createEmbeddedContent.ts
deleted file mode 100644
index ecd6e61..0000000
--- a/src/utils/createEmbeddedContent.ts
+++ /dev/null
@@ -1,27 +0,0 @@
-import { EmbeddedContentStyles } from 'types/widget';
-
-export const EMBEDDED_IFRAME_ID = 'cbpay-embedded-onramp';
-
-export const createEmbeddedContent = ({
-  url,
-  width = '100%',
-  height = '100%',
-  position = 'fixed',
-  top = '0px',
-}: {
-  url: string;
-} & EmbeddedContentStyles): HTMLIFrameElement => {
-  const iframe = document.createElement('iframe');
-
-  // Styles
-  iframe.style.border = 'unset';
-  iframe.style.borderWidth = '0';
-  iframe.style.width = width.toString();
-  iframe.style.height = height.toString();
-  iframe.style.position = position;
-  iframe.style.top = top;
-  iframe.id = EMBEDDED_IFRAME_ID;
-  iframe.src = url;
-
-  return iframe;
-};