diff --git a/mkdocs_nype/plugins/nype_tweaks/plugin.py b/mkdocs_nype/plugins/nype_tweaks/plugin.py
index 3a001bf..17f7682 100644
--- a/mkdocs_nype/plugins/nype_tweaks/plugin.py
+++ b/mkdocs_nype/plugins/nype_tweaks/plugin.py
@@ -17,6 +17,11 @@
 Jinja2.loaders.FileSystemLoader supports a list of paths, so override the macros
 plugin reference to FileSystemLoader.
 
+4. HEX data obfuscation tweak:
+Some data should be obfuscated in plain HTML to make it harder for bots to scrape 
+them. The obfuscation happens just before passing data to JavaScript. Later on 
+this data is deobfuscated in JavaScript.
+
 MIT License 2024 Kamil Krzyśków (HRY) for Nype (npe.cm)
 """
 
@@ -33,8 +38,9 @@
 from mkdocs_macros import plugin as macros_module
 
 from ...utils import MACROS_INCLUDES_ROOT
+from . import utils
 from .config import NypeTweaksConfig
-from .utils import ServeMode, get_file_system_loader
+from .utils import ServeMode
 
 # region Core Logic Events
 
@@ -63,10 +69,16 @@ def on_config(self, config: MkDocsConfig) -> MkDocsConfig | None:
 
         # Extend macros includes directory tweak
         if not ServeMode.run_once:
-            macros_module.FileSystemLoader = get_file_system_loader
+            macros_module.FileSystemLoader = utils.get_file_system_loader
 
         LOG.info("Tweaks initialized")
 
+    def on_env(
+        self, env: macros_module.Environment, /, *, config: MkDocsConfig, files: Files
+    ) -> macros_module.Environment | None:
+        # HEX data obfuscation tweak
+        env.filters["obfuscate"] = utils.obfuscate
+
     @event_priority(-100)
     def on_post_page(self, output: str, /, *, page: Page, config: MkDocsConfig) -> str | None:
 
diff --git a/mkdocs_nype/plugins/nype_tweaks/utils.py b/mkdocs_nype/plugins/nype_tweaks/utils.py
index 48676bf..461fb66 100644
--- a/mkdocs_nype/plugins/nype_tweaks/utils.py
+++ b/mkdocs_nype/plugins/nype_tweaks/utils.py
@@ -1,3 +1,5 @@
+import base64
+import string
 from pathlib import Path
 
 from jinja2.loaders import FileSystemLoader
@@ -24,3 +26,37 @@ def get_file_system_loader(value: str | list[str]):
         value.append(theme_includes)
 
     return FileSystemLoader(value)
+
+
+def is_hex_string(text: str):
+    """Check if strings are represented in hex digits. Doesn't support 0x notation."""
+
+    # empty or None is False
+    if not text:
+        return False
+
+    for char in text:
+        if char not in string.hexdigits:
+            return False
+
+    return True
+
+
+def obfuscate(text: str):
+    """Turn plain text into base64 and obfuscate it as hex"""
+
+    if is_hex_string(text):
+        return text
+
+    base64_encoded = base64.b64encode(text.encode()).decode()
+    hex_data = "".join(format(ord(c), "02x") for c in base64_encoded)
+
+    assert text == deobfuscate(hex_data)
+
+    return hex_data
+
+
+def deobfuscate(hex_text: str):
+    """Turn hex back to string"""
+
+    return base64.b64decode(bytes.fromhex(hex_text)).decode()
diff --git a/mkdocs_nype/templates/assets/javascripts/nype-core.js b/mkdocs_nype/templates/assets/javascripts/nype-core.js
index 02dc6e2..d56155b 100644
--- a/mkdocs_nype/templates/assets/javascripts/nype-core.js
+++ b/mkdocs_nype/templates/assets/javascripts/nype-core.js
@@ -63,8 +63,8 @@ document.addEventListener("DOMContentLoaded", () => {
     const allowPersonalEmails = config["contact_form_allow_personal_emails"];
     // Support legacy option free_subject
     const freeSubject = config["contact_form_free_subject"] ?? config["contact_form_subject"];
-    _gNypeDebug("actionHex", actionHex);
-    _gNypeDebug("emailHex", emailHex);
+    _gNypeDebug("actionHex", actionHex, _gNypeConvertHexToString(actionHex));
+    _gNypeDebug("emailHex", emailHex, _gNypeConvertHexToString(emailHex));
     _gNypeDebug("freeSubject", freeSubject);
 
     const form = document.querySelector(".nype-form");
diff --git a/mkdocs_nype/templates/nype-base.html b/mkdocs_nype/templates/nype-base.html
index da7608e..109a1e4 100644
--- a/mkdocs_nype/templates/nype-base.html
+++ b/mkdocs_nype/templates/nype-base.html
@@ -84,7 +84,7 @@
     {% if has_meta_config -%}
         {% for name, value in meta_config.items() -%}
             {% if name != 'js' -%}
-                {% set _ = page_nype_config.update({ name: value }) -%}
+                {% set _ = page_nype_config.update({ name.lower(): value }) -%}
             {% endif -%}
         {% endfor -%}
     {% endif -%}
@@ -96,7 +96,7 @@
             {% set value = page_nype_config.get(name) %}
             {% if not value and {}.__getitem__('ERROR: The value for page_nype_config.' ~ name ~ ' is undefined') %}
             {% endif %}
-            {% set _ = page_nype_config.js.update({ name: value })-%}
+            {% set _ = page_nype_config.js.update({ name.lower(): value })-%}
         {% endfor -%}
     {% endif %}
     
@@ -107,6 +107,16 @@
             {%- set _ = page_nype_config.js.update({ name.lower(): value })-%}
         {% endfor -%}
     {% endif -%}
+
+    {#- Obfuscate values that should not be in plain text in the HTML -#}
+    {% if page_nype_config.obfuscate_keys %}
+        {% for name, value in page_nype_config.js.items() %}
+            {% if name in page_nype_config.obfuscate_keys %}
+                {% set value = (value | obfuscate) %}
+            {% endif %}
+            {%- set _ = page_nype_config.js.update({ name: value })-%}
+        {% endfor %}
+    {% endif %}
     <script>
         const nypeScriptConfig = JSON.parse('{{ page_nype_config.js | tojson }}');
     </script>