Play Store Review Analysis (EDA) -

Link to Tableau Dashboard:- https://public.tableau.com/app/profile/ritik.gupta5510/viz/Book1_16818411246240/Dashboard1

Abstract:- Android app market is growing exponentially and becoming more competitive at the same time, developer are pushing apps on regular basis and varieties of apps are increasing. In this competitive market, Developer needs to choose or target the segment according to its user's behaviour, because at the end they are the users who installs and use the app and give the rating based on the performance and we can also conclude rating as the satisfaction level of customers and a KPI to make decision. This type of decision can be taken by developers with help of analysing and reviewing the dataset of apps which are presented and operational in market.

Key Insights and Conclusion of Data

• Rating on play store are on positive side as most of ratings are between 4.0 and 4.5
• There are very few apps which are rated below 3.0
• Most of apps have Content Rating of 'Everyone'
• Top 3 highest no. of apps are of Category-'Family', 'Game' and 'Tools'
• 'Beauty' category has least number of apps
• Categories with greater than 1,000,000 app installs are also 'Game' followed by 'Family'
• 93% of apps in data are Free
• Every category has average Rating above 4.0 except 'Dating'
• 'Beauty' category has least number of apps but it is a part of top 10 average Ratings per category
• 2 apps from beauty category crossed 5 million and 10 million downloads
• 'Family' and 'Game' category has 12 and 10 paid apps with 100000+ installs respectively
• Approx 40% of Revenue of paid apps are from category 'Games'
• From top 5 Paid apps category 3 categories, 'Medical', 'Games' and 'Tools' are of specific micro-niche
• 'Game' and 'Family' has higher average app size.
• Apps with size 0-60 has more number of ratings between 4.0 and 4.8
• Apps installation decreases when size goes above 60MB.
• Size of paid apps are low compare to free apps
• Positive Review Sentiments are more compare to Negative and Neutral sentiments
• 'Comic' Category has highest positive reviews - 90%